HTC challenges Meta's AI smartglasses dominance with VIVE Eagle

btccSquare News: HTC (2498-T), a Taiwanese technology company, has launched its VIVE Eagle AI smart glasses, priced at 15,600 yuan and first released in Taiwan on September 1st. This move directly challenges Meta, which currently occupies 73% of the global market. HTC's core strategy focuses on localized customization and technological differentiation—the glasses feature adjustable nose pads to suit Taiwanese users and enhance traditional Chinese voice recognition capabilities. The company utilizes its self-developed VIVE AI platform, compatible with multiple language models including Google Gemini and OP AI GPT, and offers 36-hour battery life with advanced noise-cancellation technology. Local research shows potential: 54% of Taiwanese consumers are interested in AR glasses, with 67% prioritizing AI assistant integration features. Adoption willingness is even higher at 64% among young demographics (18-25 years old). Despite HTC's manufacturing strength and regional focus, price sensitivity and distribution channels remain challenges. Vice President Lin Dongmin predicts that Taiwan's smart glasses market could reach one million units within a decade, indicating long-term growth opportunities.