Steak ‘n Shake had a large increase in sales last quarter, and the company credits Bitcoin for its success. The firm began accepting BTC payments in stores across several countries, and it’s interested in more upgrades.
Comparatively, other fast food chains like McDonald’s, Domino’s, and Taco Bell posted slow or negative growth. It’s hard to be sure if Bitcoin is the main culprit, but the company plans to continue its Web3 strategy regardless.
Did Bitcoin Boost Steak ‘n Shake?
Lots of companies around the world have been buying Bitcoin, but its use as an actual currency seems like a forgotten trend in 2025.
These days, it seems like new companies only accept BTC for marketing gimmicks, but that’s not the whole story. Steak ‘n Shake, an American burger chain, credits Bitcoin payments for its successful Q2 performance:
Steak ‘n Shake began accepting Bitcoin payments in mid-May, and the firm is exploring Lightning payments to facilitate these transactions. Its in-store sales jumped up 10.7% in Q2 2025, while several of its largest competitors experienced decline. These include chains like McDonald’s, Domino’s, and Taco Bell, all of which showed slow growth or outright decline.
BTC has been a valuable investment recently, especially with the market’s recent optimism.
For Steak n’ Shake, there’s a clear-cut argument why Bitcoin enhanced its performance: it can make sales more efficient, attract a new customer demographic, etc. However, the real picture may be slightly more complicated.
For example, Steak ‘n Shake only began accepting Bitcoin payments around halfway into Q2 2025. Other business developments, however, happened well before this.
In March, the chain embraced the Trump administration, frying food in beef tallow to align with RFK Jr’s “Make America Healthy Again” initiative.
Steak ‘n Shake’s Tallow Marketing Campaign. Source: Philip KuhnsAdditionally, McDonald’s has faced declining revenues in 2025 due to international boycotts. The firm’s relative overperformance may be due to competitor setbacks, rather than Bitcoin’s advantages. Fast food is a complex market, largely unrelated to crypto, and it’s hard to be certain either way.
For now, though, the key takeaway is simple. Steak ‘n Shake is crediting Bitcoin for its successes, not these alternate hypotheses. That seems to suggest that the firm will continue exploring crypto, which seems bullish for our industry in particular.
