Trump meme coin surges after Justin Sun announces $100 million investment

Justin Sun, founder of TRON blockchain, revealed plans to purchase 100 million USD worth of Official Trump (TRUMP) tokens, a meme coin related to US President Donald Trump.

This announcement caused the meme coin's price to increase, rising 7% over the past day despite a downward trend.

Justin Sun's 100 million USD investment commitment in TRUMP drives price up

Sun announced this in an official post on X (formerly Twitter). However, details about the investment timing remain undisclosed.

"We commit to buying 100 million USD TRUMP! Together, TRUMP and TRON are the future of cryptocurrency. This move emphasizes our belief in ecosystem collaboration to develop the cryptocurrency field with communities like @GetTrumpMemes. TRUMP on TRON is the currency of MAGA!" the post read.

Notably, Sun is one of the largest holders of TRUMP meme coin. This crypto mogul owns over 1.43 million TRUMP tokens, valued at over 13 million USD at current market prices.

The TRUMP meme coin was launched early this year. It attracted significant attention and reached its All-Time-High shortly after its launch.

However, its price performance has declined since then. Recent data highlighted by BeInCrypto revealed large token transfers, causing concern for investors.

Nevertheless, Sun's investment commitment benefited TRUMP. Data from BeInCrypto shows the price increased 7% in the past 24 hours. At the time of writing, it was trading at 9.18 USD.

Additionally, trading activity surged. The 24-hour trading volume of the meme coin increased to 475.3 million USD, reflecting a significant 208.60% growth.

Meanwhile, this announcement follows TRON's recent announcement of launching TRUMP on its mainnet, supported by LayerZero's interaction protocol. Moreover, TRON blockchain has added support for World Liberty Financial's USD1 stablecoin.

This stablecoin is available for trading with three trading pairs: USDT/USD1, TRX/USD1, and NFT/USD1. Notably, Sun's relationship with cryptocurrency projects related to Trump is not new.

In November 2024, TRON's CEO invested 30 million USD in the Trump-backed decentralized finance (DeFi) project World Liberty Financial. Shortly after, the project appointed him as an advisor. In January 2025, Sun invested an additional 45 million USD in WLFI, bringing his total investment to 75 million USD.