The old king is dead, the new king is crowned: the power transition of the Meme coin issuance platform

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ODAILY
07-09
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Recently, among friends launching tokens on Solana, fewer are mentioning Pump.fun and instead talking about a new name - LetsBONK.fun.

Some say Pump.fun has been dethroned, and this is the new king.

What exactly happened? Why are community users' choices quietly changing?

We'll tell you this "platform shift" story in simple language.

Pump.fun: From Former Hegemon to Trapped in Public Opinion Vortex

Over the past year, Pump.fun was the hottest MEME token launch platform on Solana.

It was simple to operate, with just a few steps to launch your own token, attracting a wave of creators and speculators.

It could launch over 10,000 MEME projects in a day, earning a fortune.

But problems gradually emerged:

  • The platform earned a lot of money, with cumulative revenue exceeding $700 million in over a year

  • User returns were minimal, with data showing less than 5% of users earning over $1,000

  • The platform did not support project growth or contribute anything to the community or ecosystem

  • Finally, it announced plans to launch a platform token, with a valuation of up to $4 billion!

In short: The platform earned a lot, while users became mere "supporting tools".

Image: Pump.Fun related addresses sold 112,000 SOL again, approximately $16.89 million

LetsBONK.fun: Not Here to Compete, But to "Co-build"

In April 2025, the token launch platform LetsBONK.fun, led by the MEME coin BONK community, went online.

Its debut was eye-catching:

  • On its first day, 800,000 people participated, with 2,700 tokens launched

  • Trading volume exceeded $300 million within 24 hours

  • Over 180,000 tokens have been issued through the platform so far, far surpassing similar platforms

The biggest difference is that the platform does not harvest users but returns income to the ecosystem.

A truly "co-building platform": How is income distributed?

Let's look at the on-chain allocation data from July 7, 2025 (total revenue 68,768 SOL):

Mutual Achievement of Platform and MEME

LetsBONK.fun not only supports project launches but also genuinely invests in supporting them.

Taking $USELESS as an example:

  • The platform directly purchased $USELESS from the market to establish the project Treasury

  • And used these assets to help it apply for listing on a first-tier exchange

  • Statistics show an investment of over $600,000

In the MEME world, such support is almost unprecedented.

Pump.fun made money from a hot community without leaving any resources for projects; while Bonk.fun uses real money to push projects to a bigger stage.

It can be said that LetsBONK.fun did what Pump.fun never did, and users are voting with their feet.

Latest data:

As of July 2025:

  • LetsBONK.fun's token issuance reached 15,600, officially surpassing Pump.fun's 11,500

  • LetsBONK market share is 51%, with Pump.fun dropping to 39.9%

  • Leading in popular project numbers, active users, and daily trading volume

These are not simply achieved through "hype", but represent a new generation of token launch models integrated with community, functionality, and narrative.

So, why did users choose LetsBONK.fun?

Because it conveys a signal:

  • Users are not mere fodder, but co-builders

  • Projects are not for harvesting, but for growing

  • Participation is not "dreaming", but "doing"

This is why so many people are rushing into this platform, not just to launch a token, but for a space where they can "play long and go deep".

Source
Disclaimer: The content above is only the author's opinion which does not represent any position of Followin, and is not intended as, and shall not be understood or construed as, investment advice from Followin.
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