Michael Saylor’s Bitcoin (BTC) bet has become one of the most watched moves in the crypto world. His firm, Strategy, now holds a massive Bitcoin portfolio worth about $63.24 billion.
Strategy’s Relentless Bitcoin Accumulation Yields Over $21 Billion Unrealized Profits
According to data from saylortracker.com, the company’s Bitcoin strategy sits on an unrealized profit of $21.3 billion. That profit reflects a total gain of around 50.99% since they began their aggressive accumulation.
The chart shows a series of steady and bold purchases. Huge orange circles mark the company’s major Bitcoin buys across different market cycles. Saylor started buying Bitcoin heavily in late 2020 when prices hovered near $10,000 to $20,000.
As Bitcoin rose past $60,000, the company did not stop. Even during sharp price corrections, they continued adding to their stack. Earlier this week, Strategy added even more BTC to its balance sheet.
The company bought 11,931 BTC for about $786 million. The purchase further reinforced the company’s “buy and hold” approach. This latest buy pushed their total holdings to over 592,000 BTC.
Steady Accumulation Pays Off as Strategy Emerges a BTC Powerhouse
The blue line in the chart represents the BTC price over time. It shows strong volatility, with big surges and sharp falls. But the green dashed line, which marks the dollar cost average, kept rising slowly and steadily.
This strategy helped Strategy lower risk and smooth out big price swings. Today, the average purchase price for Strategy’s Bitcoin is about $70,702.38. Meanwhile, Bitcoin’s price sits around $106,754.06. This gap has unlocked the massive unrealized profit.
Instead of trading in and out of the market, Saylor’s approach was to hold and buy more whenever possible. With current BTC price, he now stands as one of the boldest winners in corporate treasury history.
Strategy has bought over 592,000 BTC. The approach also inspired other companies and sparked debates among institutional investors. Bitcoin’s rally to new highs in 2025 further validates Saylor’s long-term conviction.
Saylor’s playbook transformed Strategy from a software analytics firm into a high-profile Bitcoin powerhouse. Earlier, Strategy’s Bitcoin securities reached a new high of $3.3B, showing growing investor interest. The products’ milestone show that they are gradually gaining ground against the more established gold ETFs.
