This morning, Trump family's crypto project World Liberty Financial (WLFI) posted about an imminent major news release and hinted at token transfer initiation. The community's enthusiasm for WLFI has once again surged, with calls of "something big is coming".
In mid-June, rumors circulated that WLFI was about to start circulation early, as the project removed the 12-month mandatory lock-up clause from its official website and added a statement that "the company can modify and update service terms at any time". Influenced by this news, WLFI's off-market price once rose to $0.15, a 10-fold increase from its first round presale price ($0.015), with the current price falling back to around $0.12.
With WLFI's imminent launch, predictions about its post-launch price have become a widespread market concern. Odaily will review WLFI's tokenomics in this article and analyze its potential price and selling pressure based on holding data for readers' reference.
WLFI Presale Review, Total Fundraising Exceeds $550 Million
WLFI has a total supply of 10 billion tokens, currently all in a locked state. WLFI has gone through three presale rounds, with details as follows:
The first WLFI presale round opened in October 2024 at $0.015 per token, with a total of 2 billion tokens (20% of total supply). The first presale progressed slowly due to market FUD, but after Trump's token launch, WLFI's popularity gradually increased, ultimately selling 2 billion WLFI tokens by January 20, 2025, raising $300 million.
After the first presale, WLFI immediately launched the second presale at $0.05 per token, with 500 million tokens (5% of total supply). The second presale sold out on March 14, 2025, raising $250 million.
The first two presale rounds were open to the public, while the third round was for institutions, not open to the public, priced at $0.1 per token. It is known that on April 9, DWF Labs subscribed 250 million WLFI tokens for $25 million. Additionally, a whale subsequently purchased 800 million WLFI tokens for $80 million on June 4 and June 12, initially thought to be institution B2C 2 Group but later debunked.
Based on publicly available information, WLFI sold 2.605 billion tokens through three presale rounds, representing 26.05% of total supply. However, since the third round was not open to the public, the actual presale data may have some deviation.
WLFI Holder Data and Selling Pressure
Of the 10 billion WLFI tokens, excluding the 26.05% presold, 7.395 billion tokens (73.95% of total supply) remain "unaccounted for".
However, according to the White House's Trump 2025 financial disclosure document (as of January 2025), Trump holds 1.575 billion WLFI tokens through an ETH wallet, representing 15.75% of total supply. The financial document values this at $1,000-$15,000, but at the current off-market price of around $0.12, it's worth approximately $1.89 billion.
Another notable holder of WLFI is Justin Sun. Between November 2024 and January 2025, Justin Sun invested $75 million in WLFI through HTX-related addresses and TRON DAO; according to public information, Justin Sun currently holds 3 billion WLFI tokens, representing 3% of total supply.
According to on-chain data, there are 85,870 addresses holding WLFI tokens. Crypto blogger @pow_fan compiled user investment tiers for WLFI purchases, though the data is as of May 27, it remains reference-worthy, with the blogger himself purchasing $1.91 million in WLFI tokens.
As shown in the image, addresses purchasing $0-1,000 reach 66,910, representing 77% of total purchase addresses, but these users' total purchase is about 520 million tokens, only 2% of total purchases. Therefore, even if these entirely circulate, they would have minimal market impact. In contrast, addresses purchasing over $1 million, though only 64 in number, account for 56.4% of purchases.
WLFI Token Selling Pressure
The data shows that WLFI is a token with holdings highly concentrated among large holders, which can be an advantage for price manipulation but could also instantly pressure the market if sold, with retail investors left to absorb large holders' sales.
Circulating supply determines selling pressure. WLFI has not announced whether token transfers will be fully released at once, linearly unlocked, or specifically restricted for large holders. Considering an extreme scenario of full simultaneous release, who might create selling pressure?
Based on holder data, potential selling pressure would first come from Trump (holding 15.75%), followed by large investor Justin Sun (holding 3%), and finally institutions like DWF Labs (holding 0.25%).
In reality, Justin Sun is unlikely to sell WLFI. Although he previously had habits of selling HSR "right after turning a corner" or selling TRUMP "after dinner", this was after achieving his objectives. Sun's purpose in buying WLFI is to show loyalty to the Trump family and clear obstacles for Tron's US compliance and listing. Before this goal is achieved, Sun would likely avoid angering the Trump family by holding WLFI.
The real selling pressure will come from Trump and institutions. Trump, being the largest holder, is also the biggest potential seller, as the Trump family has been treating the crypto industry like an ATM. Only because they still hold "value" in the crypto industry have users not launched massive protests and FUD. If these 15.75% of tokens quietly enter the market, it might deal a heavy blow, with WLFI potentially replicating TRUMP's history but struggling to reach its previous heights.
WLFI Listing Market Cap Estimate
So, what price could WLFI reach upon launch?
If over 2.6 billion presale tokens fully circulate at the current off-market price of $0.12, the circulating market cap would be $3.12 billion, equivalent to Aptos's market cap, ranking 39th in crypto; if the price breaks $0.5, the market cap would be $13 billion, surpassing HYPE and ranking 13th; if the price breaks $1, the market cap would be $26 billion, surpassing DOGE and TRX, ranking 8th in crypto.
The Trump family's previous token TRUMP reached a peak price of $82, with a circulating market cap of about $13 billion, equivalent to WLFI breaking $0.5.
Comparing business models, WLFI's stablecoin product USD 1 can be compared to Circle: Circle now has a market cap of $44.7 billion, with a circulating market cap of about $23.7 billion. By this benchmark, WLFI's price would be around $0.8-$1.
Of course, some community members are extremely optimistic, believing WLFI will reach $0.47 upon launch, then break $4.7, and ultimately reach $47. Why "47"? Possibly because WLFI previously airdropped 47 USD1 tokens to holders and Trump served as the 47th US President.
